In front of the camera and behind the idea
I am Dubravka Švegar, a content creator and model based in Zagreb, Croatia. My work brings together content creation, brand collaborations and social media communication. I am particularly drawn to beauty, fashion, lifestyle, travel and hospitality projects, where photography, movement and atmosphere play an important role.
My approach to content
Before a shoot, I want to understand what the brand wants to communicate, who it is speaking to and where the content will appear. This guides the concept, visual direction and format. I value considered images, natural presentation and details that support the message.
My experience in social media helps me connect visual quality with practical decisions: what to publish, how to structure a content plan and how to maintain a recognisable tone. A collaboration can include the concept, production, copy, publishing plan or ongoing account management.
A personal brand and creative studio
Dubravka is where I present my work and offer creative services. In some projects, I appear in front of the camera. In others, the focus is entirely on the brand and its story. We agree on the scope around the project’s needs and available materials.
Guidance for brands and personal brands
I also work with brands and business owners who have an idea but are unsure how to present it or get started on social media. I help them identify their audience, decide what to publish and plan their first steps. Consulting is also available for people who want to build a personal brand and present their work more clearly.
Based in Zagreb and open to projects across Europe
I am based in Zagreb and available for selected projects in Croatia and Europe. Strategy, content planning and consulting sessions can take place online. Shoots and travel are arranged individually.